To solve this, I'm currently developing a centralized Best Practices Resource Website – a living, easy-to-share hub that outlines the agency’s recommended approaches, backed by real data and case-study examples. My goal is to give teams a stronger foundation for client conversations and streamline internal alignment.
The solution includes:
Data-backed best practices across design, UX, SEO, PPC, and content.
Clear, evidence-driven explanations that reduce reliance on subjective language.
A unified reference that helps teams communicate consistently and confidently.
A scalable resource that will grow over time as new insights and case studies are added.
Proposed Solution
Designers, account managers, and specialists at Vital often struggle to justify creative and strategic decisions when speaking with clients. Many best practices are rooted in established marketing principles, but without clear evidence to reference, they can come across as subjective opinions. This leads to misalignment, slower approvals, and unnecessary rounds of feedback.
Key challenges included:
Teams relying on language like “I think” or “we recommend,” weakening the rationale behind decisions.
Difficulty explaining industry-proven practices in a way that feels objective and trustworthy.
Extended feedback cycles caused by the lack of a shared, authoritative resource.
Problem
More Case Studies
Client: Vital Design (My Company)
My Role: Project Lead
Timeline: In Progress
Vital Design: Creating a Unified, Evidence-Driven Framework for Marketing Best Practices
Vital Design: Creating a Unified, Evidence-Driven Framework for Marketing Best Practices
Problem
Designers, account managers, and specialists at Vital often struggle to justify creative and strategic decisions when speaking with clients. Many best practices are rooted in established marketing principles, but without clear evidence to reference, they can come across as subjective opinions. This leads to misalignment, slower approvals, and unnecessary rounds of feedback.
Key challenges included:
Teams relying on language like “I think” or “we recommend,” weakening the rationale behind decisions.
Difficulty explaining industry-proven practices in a way that feels objective and trustworthy.
Extended feedback cycles caused by the lack of a shared, authoritative resource.
Proposed Solution
To solve this, I'm currently developing a centralized Best Practices Resource Website – a living, easy-to-share hub that outlines the agency’s recommended approaches, backed by real data and case-study examples. My goal is to give teams a stronger foundation for client conversations and streamline internal alignment.
The solution includes:
Data-backed best practices across design, UX, SEO, PPC, and content.
Clear, evidence-driven explanations that reduce reliance on subjective language.
A unified reference that helps teams communicate consistently and confidently.
A scalable resource that will grow over time as new insights and case studies are added.
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