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Problem
Monster Teaser League (MTL), a fantasy football startup with 1,500+ players, faced a major growth barrier: users loved the game after they understood it, but onboarding understanding it was difficult.
Research revealed two key issues:
High learning curve: Players described MTL as “fun once you figure it out,” but nearly impossible to explain to others. Many stopped recommending it because explaining the rules was frustrating.
Confusing interface: The cluttered UI made onboarding difficult. New users didn’t know where to begin, and even experienced players found navigation unintuitive.
Solution
Over two months, the team fully redesigned the MTL experience:
Streamlined the interface to reduce clutter and clarify hierarchy.
Simplified navigation so new players immediately know where to start.
Built an interactive, story-based onboarding tutorial that teaches the game in under 90 seconds.
Established a modern, scalable design system to support future growth.
Impact
The redesign transformed MTL from a niche, hard-to-explain fantasy concept into a growth-ready platform.
Impact highlights:
Game comprehension time improved 60%
(from 3m 19s → 1m 26s)Ease-of-learnability increased by 39%
(from 2.4 → 4.3 on a 1–5 scale)100% of new users could explain gameplay
(+60% improvement from the original onboarding)Modern UI with a scalable foundation
Reduced visual clutter and prepared the product for future features and league expansion.
← SCROLL →
ONBOARDING / TUTORIAL FLOW
← SCROLL →
GAMEPPLAY PAGES
GAMEPLAY PAGES
GAMEPLAY PAGES
Dashboard
Player Picks
Make Picks
Picks Selected
Gameday
Live games
Live Game Info
Standings
Week Results
Player Info
Week Toggle
League Page
More Case Studies
More Case Studies
Monster Teaser League
UX + UI overhaul to enable large-scale growth
Monster Teaser League
UX + UI overhaul to enable large-scale growth
Vital Best Practices Website
A work in progress…
Vital Best Practices Website
A work in progress…
More Case Studies
Monster Teaser League (MTL), a fantasy football startup with 1,500+ players, faced a major growth barrier: users loved the game after they understood it, but onboarding understanding it was difficult.
Research revealed two key issues:
High learning curve: Players described MTL as “fun once you figure it out,” but nearly impossible to explain to others. Many stopped recommending it because explaining the rules was frustrating.
Confusing interface: The cluttered UI made onboarding difficult. New users didn’t know where to begin, and even experienced players found navigation unintuitive.
Over two months, the team fully redesigned the MTL experience:
Streamlined the interface to reduce clutter and clarify hierarchy.
Simplified navigation so new players immediately know where to start.
Built an interactive, story-based onboarding tutorial that teaches the game in under 90 seconds.
Established a modern, scalable design system to support future growth.
The redesign transformed MTL from a niche, hard-to-explain fantasy concept into a growth-ready platform.
Impact highlights:
Game comprehension time improved 60%
(from 3m 19s → 1m 26s)Ease-of-learnability increased by 39%
(from 2.4 → 4.3 on a 1–5 scale)100% of new users could explain gameplay
(+60% improvement from the original onboarding)Modern UI with a scalable foundation
Reduced visual clutter and prepared the product for future features and league expansion.
Problem
Solution
Impact
← SCROLL →
ONBOARDING / TUTORIAL FLOW
Dashboard
Player Picks
Make Picks
Picks Selected
Gameday
Live games
Live Game Info
Standings
Week Results
Player Info
Week Toggle
League Page
← SCROLL →
GAMEPLAY PAGES
Client: Monster Teaser League
My Role: Project Lead and Head Designer
Timeline: April 2024- June 2024 (2-months)
